We all know what's been happening these days...marketing budgets are down, travel is down, sponsorships, donations, everything...down, down, down. So it was great when last week I had a meeting with a client who has been spending MORE with us. Why are they spending more? Because they have proven to themselves that online video really does work.
The client is McLean Communications, publishers of NH Business Review, New Hampshire Magazine, Parenting NH, Nashua Telegraph, and more. A few months ago, we Tech Produced the BOB Awards for NHBR. We also brought our camera and interviewed some of the attendees. We made a simple 4-minute video of the interviews which NHBR sales people showed to the sponsors a few weeks after the event. As a result, many of them re-signed for the 2010 show on the spot! They have also used the video to recruit new sponsors for next year.
Here's the video...
It's simple, but effective. We have just finished a video for the Family Fun Fair, which can be found at parentingnh.com, and I'm looking forward to this Thursday at the Best of NH event at the Verizon. We'll be working with comedian Jimmy Dunn, and the results should be fun to watch. Look for that video on the New Hampshire Magazine website and on TV!
This client has so much confidence in the power of online video that they have pre-booked us for events happening through 2010!
Making money or saving money ... online video is effective for both.
See you soon.
Dale
www.edifydirect.com
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