Yesterday, Google released a study via DoubleClick which showed quite clearly how online advertising which contained a video element outperformed other advertising types ... including Flash animation. The study, “The Brand Value of Rich Media and Video Ads”, has found that people who see a video in a rich media ad are more likely to make a purchase.
From the study, you can see that ads with video generally increase intent to purchase by 1.16% over a control group that did not see an ad. With Flash animation, the intent to purchase only rose 0.26%, showing that consumers do find video ads more compelling than Flash. The market norm is 0.60%, so video almost doubles it while simple flash performed the worst, falling short by about two-thirds.
So, if you're advertising on NHBR.com, NH.com, nashuatelegraph.com, wzid.com, ... you get the idea ... add a video and get better results.
At Edify Direct, we've always known that video was a powerful medium ... but it's nice to have proof.
Call us today.
parts of this article were excerpted from ReelSEO.com, Mark R Robertson
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