Can your business benefit from online video?

Absolutely.

How can I say this when I don't even know what line of business you're in? It doesn't matter. If you have employees or if you have customers - you can benefit.

I repeatedly see how we save companies money on training. When you consider the cost of travel for remote employees, plus the lost productivity while they're away from their jobs...the savings associated with a webcast quickly add up. Then there's the added benefit of having the training program available afterwards on-demand for review purposes or for people who couldn't attend on that day because of other commitments.

Hiring new employees? Company orientation, welcome from the President, knowledge transfer for specific job functions, explanation of company benefits ... the list goes on.

Marketing to customers and potential customers? Testimonials, product descriptions, how-to videos, assembly instructions, you name it.

We've helped event producers secure sponsors for future events, food manufacturers create mini cooking shows, networking companies train their global workforce ... I'm sure we can help you grow your business too.

Don't just take my word for it. Google search "webcasts" or "online video" and see how other companies are taking advantage. Talk to our clients. There's a reason they keep coming back.

I know online video will work for you.

Want to increase sales by 6-30% this year?

One of the speakers at the recent Streaming Media West show was Rico Nasol of Zappos.com. Rico is a Content Team Senior Manager for Zappos, and he shared how important video is to their business. It's so important, in fact, they are gearing up to have around 50,000 product videos on their website by the end of this year. The reason is simple. They know that when an item on their website is accompanied by a product description video, they tend to sell between 6% and 30% more of them.

Watch the interview from streamingmedia.com...

That's a pretty compelling reason to consider using online video in your business. I'm not suggesting you create 50,000 videos, but wouldn't it be worth trying on a few select products or services? Once you see the results, we can make the other 49,998 videos.

Welcome 2010

Like many of you, I worried a lot in 2009. I know my product is one of quality. I know it serves an important purpose. But I also know that this is the first type of expense to be cut in a down economy.

It shouldn't be, however. We can actually save companies money.

Companies still need to train or cross-train employees. They need to market their goods and services. They need to keep their employees informed. We can do all of that in a cost-effective manner.

If you're a marketing executive, in HR, responsible for training or any type of information transfer, you owe it to yourself and your companies bottom line to give us a call.